The Museum für Kunst und Gewerbe Hamburg (Museum of Arts and Crafts) made an exhibition called SNEAKERS | DESIGN FOR FAST FEET, As the first major show on the subject in Germany, it examines the phenomenon of sneaker culture from a variety of angles, shedding light on its importance in youth culture, its design, the marketing strategies adopted by its manufacturers, and the collector scene. There are a total of around 250 exhibits on display, including some 120 pairs of shoes – historic examples worn by famous sports stars, constituting a selection of prized items from private collections. Also on show are around 120 posters and promotional print materials from around the world, created by young designers and mostly distributed by large agencies – often ones with an international presence – as well as a series of commercials produced in cooperation with numerous collectors, who are often loath to part with their most treasured pieces. Many of the posters and large-format prints on show were donated to the MKG by designers and agencies for the purposes of the exhibition.
I made these illustrations in 2008 for the Asics fall catalogue, but in 2015 the curators of the MK&G's Sneakers exhibition invited me to be part of the show trough my illustrations.