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THIS IS HOW WE MADE IT

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 Results:

in the pop-up store, more than 2,000 participants.

7,000,000 people impacted on our social media channels.

approximately, 160,000 people were reached during the festival.

In just 2 days, sales of glasses were equivalent to that of 3 months in a standard store.

 

Lollapalooza stage video