Vogue Eyewear | V-sides global campaign


This campaign begun a new moment in the communication for Vogue Eyewear, which starts to defend a more personal understanding about beauty through a group of V-Siders in a global campaign. They expose the more special side of their personalities with the aim of encouraging consumers to show their V-Side. In Brazil, the chosen one is the actress, singer and presenter Sophia Abrahão. "Sophia translates very well the concept of the campaign and the brand itself: she is a multifaceted woman who sings, presents a daily program, is an actress, practices various sports, dance and does it all very well, with a lot of dedication and enthusiasm", - Simone Ferraz, Vogue Eyewear brand manager.