Background

We were asked to create a content series for Porsche, in partnership with Michelin, using the New Macan 4 Electric as the project's centerpiece.

Insight

The New Macan 4 Electric was launched with this new, unique purple color called PROVENCE, which is a famous region known for its lavender fields, a plant known as a gentle but powerful herbal remedy that can significantly impact your mood by reducing stress and anxiety, improving sleep, and potentially enhancing mood and cognitive function.

Idea

A platform idea/content series that invites a Porsche Ambassador who's pursuing a better, more balanced life via a road trip around Provence to recharge.
In partnership with the Michelin Guide, we'll produce the first guide to recharge: a selection of places, exercises, techniques, and other methods to help people worldwide to Stop. Recharge. And go again. So they can move forward with their dreams.

From rolling lavender fields to the finest restaurants, artistic inspiration to wellness retreats, recharge amid France’s ever enchanting beauty with Porsche and MICHELIN