The insight
The Brief
Let's use Dercy, the most Charismatic (Dirty-Mouthed) Brazilian celebrity, to sell Fried Chicken for 12hs in one of our new stores.
The problem: She died ten years before. (And AI wasn't that evolved)
How to make Brazil aware that the 12h marinated Popeye's fried chicken, a.k.a. The F#cking Delicious Fried Chicken, was already available in Brazil?
Watch the case study
How It Worked:
We made a realistic Low Poly 3D mesh of Dercy Gonçalves to be rendered in real-time while our actor played her backstage.
Using a motion capture body suit, he interacted live with all the customers, selling chicken, taking selfies, and even did a live interview for a famous Brazilian TV show.
