Background
We were asked to create a second episode of a content series for Porsche, in partnership with Michelin, using the Taycan 4 Cross Turismo as the project's centerpiece.
Insight
A racing driver's life is defined by constant pace, where every second counts at full throttle. To sustain this level of intensity, a periodic reset is required to refocus. Shifting gears from pace to peace does not mean slowing down, but changing the scenery. A demanding landscape like the Dolomites requires absolute presence, showing that true peace is earned through action rather than passive rest.
Idea
We follow Porsche ambassador and racing driver Gabriela Jílková on a journey through the Dolomites to recharge. In partnership with the Michelin Guide, we produced the next edition of the guide to recharge, offering a selection of alpine locations, physical activities, and culinary stops designed to help people quiet the noise, restore their balance, and return to peak performance.
From dramatic mountain peaks to serene alpine lakes, challenging trails to exceptional restaurants, discover how to shift from pace to peace amid the breathtaking Dolomites with Porsche and MICHELIN.
